About Us

North American Performance: An Aftermarket Venture by North American Assembly

Where OEM Engineers Go Rogue with Bold, Performance-Driven Concepts

North American Performance is a spin-off from our Tier 1 parent company, North American Assembly. After decades of working in the OEM automotive world, we found our creativity often limited by the constraints of extremely traditional and predictable requirements of Corporate America. So we decided to break free and let our engineers go rogue.

With over 150 years of combined OEM engineering and manufacturing experience, specializing in air induction systems, our mission is clear: design and build the most advanced, high-performance air induction systems on the market. Performance is critical, but our products need to look and sound bad ass.

We’re aware that the market is flooded with intake options but, it’s well know that most if not all, fall short of the uniqueness, quality, precision, and innovation we’ve delivered to OEMs for years. Today’s typical aftermarket systems simply don’t meet OEM-level functional standards, materials specs, or 120,000 mile validation protocols. That’s where we stand apart.

While many aftermarket systems rely on inexpensive processes and materials, like blow or rotary molding with polypropylene (more at home in the toy industry than under the hood) and bulb seals purchased at Home Depot, our systems are engineered using robust, high-performance materials like 30% glass-filled nylon, manufactured with injection molding and tight tolerances.

For 25 years, we’ve met the most demanding OEM requirements, crafting systems with exact specifications for texture, gloss, color, and flawless surface appearance. Every component we’ve built is validated for a vehicle lifespan of over 150,000 miles. But while these systems are built to last, they lack something essential…soul.

OEMs ask us to incorporate resonators, devices that muffle sound, reduce performance, and strip away the raw induction acoustics that gearheads live for. They may meet regulatory requirements, but they don’t stir the senses.

That’s where North American Performance comes in. We’re building systems that not only perform, they SCREAM performance. Systems that look as good as they feel, and sound like they should.

We’re not just engineers, we’re enthusiasts. We are and know what the real drivers want.

Beyond our expertise in precision molding, advanced engineering design, and rigorous testing and validation, North American Performance also brings unmatched capabilities in mold tool design, CNC machining, and ground breaking 3D printing of injection mold tools —both in plastics and metal.

Got a bold new idea you’re ready to bring to life? Let’s build it together.